Sukha Dukha
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Your ads
are working.
Just not for you.

We run Google Ads, Meta Ads, and LinkedIn Ads for founders in Bengaluru who are done being told the campaign is “still optimizing.”

Contact Us View pricing →
SDM ad performance dashboard

Brands who trusted a smaller team

50+ founders. One small team.

Untangle First Club RAHA Prodoc Ramaiah Hunkal Chinmaya Mission Hospital Winginit Helpee Pizzaa Chef Arumhi Jewels Client logo FFG MAG KSFIC Muziris Double Bounce Client logo Untangle First Club RAHA Prodoc Ramaiah Hunkal Chinmaya Mission Hospital Winginit Helpee Pizzaa Chef Arumhi Jewels Client logo FFG MAG KSFIC Muziris Double Bounce Client logo

‘BE OPTIMIZED’ IS JUST A WORD

The budget black hole

Budget goes out, nobody can explain where. No UTM parameters on the links, no pixel firing correctly, targeting set once at launch and never touched again.

  • No UTM tracking on any link
  • Targeting stuck on autopilot
  • Excuses, not accountable answers

The budget you can trace

Every campaign is built with UTM parameters from day one, so we know exactly which ad, audience, and platform a lead came from, and bidding shifts toward whatever's actually converting.

  • Every rupee tracked to a lead
  • Dead campaigns cut by month two
  • Reports built from leads, not reach

HOW WORKING WITH US ACTUALLY LOOKS

Audit & plan
  • 30-minute call with the media buyer
  • Account health scorecard
  • Tracking gap list, quick wins
  • Written follow-up in 48 hours
Setup & tracking
  • Account structure rebuilt from scratch
  • UTM parameters on every link
  • Meta Pixel & GA4 events verified
  • Google Tag Manager configured
Launch & test
  • Cold, warm & retargeting live
  • A/B tests on creative & copy
  • Live dashboard access from day one
  • Early performance signal in 2–3 weeks
Optimize
  • Bidding & targeting reviewed weekly
  • Losers cut, winners scaled
  • Creative iterated on real numbers
  • Plain-English summary in your inbox

Results we can show you,
not just promise

Real numbers from real campaigns.

Click-through rate vs industry

Our campaigns almost double the typical search benchmark.

SDM CTR 7.5%, industry benchmark 4%
Click-through rate

0%

vs 3–5% search benchmark

Landing conversion

0%

vs 2–5% industry median

Cost per lead

0% lower

vs ₹80–150 category average

Return on ad spend

0x

average across active campaigns

Why work with real ad experts

You get the people running your ads.

SDM working directly with the client on ad performance
01

You get us, directly

No account managers reading you a dashboard someone else built. The people running your ads are the people you talk to, every call, every report, every optimization decision.

02

Strategy and creative, one team

The same person writing the ad, testing the creative, and reading the numbers. The message you scale is the message that actually got tested, not a diluted version passed between teams.

03

Weekly optimization, not monthly reports

Bidding, creative, and targeting reviewed every week, so budget shifts toward what's converting while it's still converting, not after a month of drift.

Give it 3 months before you judge it

Ads compound with time and data.

Month 01

Foundation & data

Account rebuilt, tracking installed, controlled tests live. Early signal in 2–3 weeks, not vague “we're setting up” updates.
Month 02

Real budget, real learning

Budget shifts to what converts. Losers cut, winners scaled, creative iterated on real numbers, not gut calls.
Month 03

Predictable cost per lead

You know what a lead costs, which channel it came from, and what to spend for more. Real numbers to plan around.
Month 04+

Where things shift

By now the account has real learning behind it. Decisions move faster, and things look noticeably different from where you began, in ways you'll see before we point them out.
Let's start the audit

Real quotes. Real numbers.

Bengaluru founders. Real accounts.

“

They understood the luxury customer from day one. Our room bookings picked up within weeks, and we finally know which ads are actually filling rooms and which ones aren't.

₹340 → ₹128 Cost per
booking lead
Blupetal

Chirag

Blupetal, luxury business rooms

60 days · Meta + Google
“

Furniture isn't an easy category to run ads for. They cut what wasn't working fast, doubled down on what was, and gave us cost per lead numbers we can actually plan a business around.

1.8x → 4.6x Return on
ad spend
KSFIC

Venkatesan

KSFIC, furniture

90 days · Meta + Retargeting
“

They didn't try to force our tea brand into generic ad templates. The creative actually looks like ours, and the results follow. Straightforward reports, no jargon.

2.1% → 7.4% Landing
conversion rate
Xah

Kalyani

Xah, tea brewing

45 days · Meta + CRO

Us vs the usual options

Honest side-by-side.

SDM Typical agency Freelancer In-house hire
Who runs your account The people you hired An account manager The freelancer One employee
Reporting cadence Weekly, plain English Monthly slide deck Ad hoc Depends on hire
Tracking & UTMs Built from day one Often incomplete Rarely Only if they know how
Contract Month-to-month, no lock-in 6–12 month retainer Project or hourly Salary + benefits
Response time Same day, WhatsApp 24–48 hours, email Whenever they're free Immediate but limited
Monthly cost (India, est.) ₹40k – ₹1L ₹1L – ₹3L+ ₹20k – ₹60k ₹60k – ₹2L salary
Strategy + creative + media One team Three separate teams Only what you brief Depends on skill mix
Accountability Leads and CPL only Impressions and reach Delivery of a task Your own KPIs

Straightforward pricing, no ad spend hidden inside it

One flat fee. Your ad spend stays yours.

Starter

₹40,000/month

For businesses ready to run one or two channels properly.

  • Google Ads or Meta Ads, or both on a lighter scope
  • Campaign setup, UTM tracking, and Meta Pixel / Google Tag Manager installation
  • Weekly optimization and bidding review
  • Retargeting set up from month one
  • Monthly performance report
  • No lock-in, cancel anytime
Get my free audit
Most common

Growth

₹65,000/month

For brands ready to run full-funnel across search and social.

  • Google Ads + Meta Ads, managed together as one funnel
  • Everything in Starter, plus A/B testing on creative and ad copy
  • Landing page conversion review
  • Google Analytics and Google Tag Manager reporting
  • Bi-weekly check-in call
  • No lock-in, cancel anytime
Get my free audit

Scale

₹1,00,000/month

For brands ready to run full-funnel across search, social, and B2B.

  • Google Ads + Meta Ads + LinkedIn Ads
  • Everything in Growth, plus Google My Business optimization
  • Full campaign structure across cold, warm, and retargeting audiences
  • Weekly check-in call, live dashboard access
  • Dedicated account lead
  • No lock-in, cancel anytime
Get my free audit

Questions, answered

The common ones.

How much does this cost?
Depends on your ad spend and what you need. We'll give you a real number after the audit, not a price list.
Am I locked into anything?
No. Month-to-month. Leave whenever.
How long before I see results?
Early signal in 2–3 months. Real scale usually takes 4–6 months.
What if it just doesn't work?
Then you'll know by 2 months, not month three. That's the point of weekly reporting.
Do you handle Google, Meta, and LinkedIn together, or separately?
Together, as one account team. Budget and messaging stay consistent across platforms instead of three agencies quietly competing with each other for credit.
What's the minimum ad spend to work with you?
We generally start being useful around ₹50,000/month in ad spend. Below that, the math on both sides doesn't quite work. We'll tell you honestly at the audit call, no wasted time.
Who exactly runs my account day to day?
One of the two founders and a senior media buyer. No junior handoff, no account manager translating your requests for someone else. You'll know their names and WhatsApp numbers by week one.
How is billing structured?
One flat monthly management fee (Starter, Growth, or Scale). Ad spend is separate and goes directly from you to Google, Meta, and LinkedIn on your own credit card. We never touch or mark up ad spend.
Do you take a percentage of ad spend?
No. Flat fee only. The percentage-of-spend model incentivizes agencies to spend more, not smarter. We charge the same whether you spend ₹1L or ₹10L a month.
Do you handle creative and copy too?
Yes. Static ads, short-form video edits, ad copy, and landing page copy are all in scope. Full-scale video production or brand identity work is outside our lane, we'll refer you if that's what you need.
What if we already have an agency?
The free audit still applies, so you'll get a written second opinion on your current setup either way. We handle handovers directly with the outgoing team and try to keep it professional, not messy.
What happens if I cancel?
You give 15 days notice. You keep everything: account access, campaigns, tracking, creative files, all of it. There's no clawback of assets and no "portfolio permission" fine print.
Do you work with businesses outside Bengaluru?
Yes, we run accounts across India and a few overseas. Bengaluru is where we're based and where in-person calls are easiest, but remote clients get the same weekly cadence.

What's actually in the free audit

A concrete deliverable, not a pitch.

  • 30-minute call with the person who would run your account, not a salesperson.
  • Account health scorecard across Google Ads, Meta, and LinkedIn, with a rating on structure, tracking, creative, and spend efficiency.
  • Tracking gap list: broken pixels, missing UTMs, GA4 events that aren't firing, conversions being double-counted.
  • Quick wins you can act on this week, most of them free, most of them found in 20 minutes of screen-share.
  • Written follow-up in your inbox within 48 hours summarizing what we found and what we would do first.
  • No obligation, no auto-enrolment. If we're not a fit, we'll tell you and often refer you to someone who is.

Book the audit

Bengaluru-based, so we can meet in person if you'd rather. Otherwise Google Meet or WhatsApp video, whichever's less painful for you.

Get my free audit

Let's talk numbers

Takes 3 minutes. Direct answers.

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